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Algorithm Change
Some algorithmic changes go completely unnoticed. However, the impact of a major algorithmic change can usually be seen quite quickly, though the change sometimes takes a few weeks to completely roll out.
Algorithmic changes come in three forms:
- Algorithm Update: The search engine changes certain signals of an existing algorithm.
- Algorithm Refresh: The search engine re-runs an existing algorithm using the exact same signals as last time.
- New Algorithm: The search engine adds a new algorithm to improve search quality. For example, Google Panda, Google Penguin.
FAQ
Why do I need to know about algorithm changes?
Algorithm updates and changes can affect your webpages or websites. Depending on what the update or change is, your webpages and website rank and performance in organic results may be affected.
How do I learn about algorithm changes?
Major changes and updates are usually announced beforehand, giving marketers some time to make adjustments to their webpages.
Following known SEO professionals’ social media accounts or SEO groups and can also help new marketers be more informed about algorithm changes.