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Analytics
The science of collecting, analyzing, and interpreting data to take future action based on what has (or hasn’t) worked historically.
Also see: Google Analytics
FAQ
Why is analytics important for SEO?
SEO is built upon analytics. Optimization happens through research and data analysis, helping marketers create strategies and tactics to help webpages or websites rank higher in SERPs.
What tools can I use for SEO data analytics?
There are many tools SEO professionals use to gather and analyze data. Google Analytics is one of those tools. There are many others to choose from that can help with various areas of SEO.