Anchor Text
The clickable word or words of a link. This text is intended to provide contextual information to people and search engines about what the webpage or website being linked to is about.
For instance, if you were creating a link to send your visitors to Search Engine Journal, “Search Engine Journal” is the anchor text.
FAQ
How do you choose the best anchor text to use?
Your anchor text and link both serve to add more context and value to the webpage you are looking at and the webpage or website it links to. Keep this in mind when you choose anchor text. Use words most descriptive of the linked information and be concise.
How do anchor text and anchored links help SEO?
Well-chosen anchor text and anchored links make the user experience of your website visitors better, giving them more value. On the search engine side, it helps bots and spiders better understand your content, as well.