Advertisement
Click-Through Rate (CTR)
Also known as: CTRThe rate (expressed in a percentage) at which users click on an organic search result. This is calculated by dividing the total number of organic clicks by the total number of impressions then multiplying by 100.
FAQ
What affects click-through rate?
Your click-through rate is basically the number of people that click on you against the number of people that had seen your result and had the opportunity to.
What affects this is how well you have optimized your site – keywords, meta descriptions, and other factors.
What does click-through rate imply?
Your click-through rate gives you data on how searchers perceive your website. It can give you insight on whether your optimization is on point or should be improved.