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Competition
There are two types of competition:
- Direct Competitors: Companies that sell similar products and/or services, serve the same needs, and target a similar audience both online and offline.
- SEO Competitors: Companies that vie for the same keywords and organic search visibility, but with unalike products or services that address different needs and/or target audiences.
FAQ
Why is it important to know your competition in SEO?
Two things: You can be clear about where you rank on SERPs and you also have a means of gaining insight as to why your competitors are doing better than you in aspects of optimization.