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Conversion Rate Optimization (CRO)
The process of improving the number or quality of conversions that occur on a website. Some popular CRO tactics include testing changes to website design, copy, images, price, call-to-action, and messaging.
FAQ
What is the focus of CRO?
While SEO’s main focus is on boosting traffic and ranking in organic search, CRO focuses on making visitors act. CRO helps more with conversions of the traffic driven by SEO.