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Domain Authority
The overall “strength” of a website, built up over time, which can help a new page rank well quickly, even before that content has earned links or engagement.
A score, between 0-100, SEO software company Moz uses to predict the ability of a website to rank in search results.
FAQ
How does domain authority affect SEO?
The truth about this is, it does not affect ranking or have any effect on SERPs. This is because it is not a metric that is used by Google.
Why is it important to look at domain authority?
Domain authority simply gives SEO professionals a means to understand the credibility of the website from the search engine’s point of view. You can also gain insight about how your website fares against competitor sites.