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Top Definition

Dwell Time

The amount of time that elapses between when a user clicks on a search result and then returns to the SERP from a website.

Short dwell time (e.g., less than 5 seconds) can be an indicator of low-quality content to search engines.

FAQ

How is dwell time calculated?

You can see average session durations in Google Analytics.

Why is dwell time important?

Dwell time is important because it helps search engines assess if a searcher’s needs were satisfied by length of stay of a visitor.