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Google Penguin Algorithm
A major Google algorithm that launched in April 2012, it was followed by a series of updates and refreshes. The goal of Penguin was to reduce the visibility of overly-optimized sites, or sites that excessively abused certain spammy tactics (e.g., building low-quality links, keyword stuffing).
In 2016, Penguin started running in real-time as a part of Google&rsquos core algorithm.
FAQ
What did the Google Penguin Algorithm focus on?
The focus of the Penguin Algorithm was overly-optimized sites and sites that used spam tactics to rank.