Advertisement
Hidden Text
1: Any text that can’t be seen by a user that is intended to manipulate search rankings by loading webpages with content-rich keywords and copy.
2: A technique that is against Google’s Webmaster Guidelines and can result in a manual action.
E.g., Adding text that is: Too small to read, the same color as the background, and using CSS to push the text off-screen.
FAQ
Why can hidden text result in manual action?
Hidden text can be seen as a tactic to deceive and manipulate a website’s ranking. It is a violation of Google’s Webmaster Guidelines.
How do you find hidden text on a webpage?
There are tools available to help find hidden text in webpages. Your browser’s “Inspect” dev tool is one of them or an add ons called Web Developer and link grabber can also help.