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Keyword Cannibalization
1: A type of self-competition that occurs when multiple pages from one website rank for the same query on a SERP.
2: This can result in a lower CTR, diminished authority, and lower conversion rates than from having one consolidated webpage that ranks well.
FAQ
What are some things I can do to fix keyword cannibalization?
There are ways to deal with keyword cannibalization. Some tactics to use are restructuring your website, creating new landing pages, using 301 redirects, or looking into your content and making efforts to consolidate them (thin content issues).
What are the negative effects of keyword cannibalization?
Keyword cannibalization isn’t good for your SEO. It contributes to diminishing authority to your page and opens up the possibility of Google devaluing the more relevant pages in your site.