Manual Action

Why do websites get manual actions?

Google will take manual action on a website after a human reviewer (i.e., a Google employee) manually reviews a website to confirm whether it has failed to comply with Google’s Webmaster guidelines.

Penalized websites can either be demoted or removed entirely from search results. Manual actions can be assessed to the entire website or just certain webpages.

What to do if you receive a manual action?

Generally, a publisher would need to file a reconsideration request with Google after correcting the issue within their website.