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Nofollow Attribute
1: A meta tag that tells search engines not to follow one specific outbound link when a website doesn’t want to pass authority to another webpage or because it’s a paid link.
The nofollow attribute looks like this:
<a href=”http://www.example.com/” rel=”nofollow”>Anchor text goes here</a>
FAQ
Where do I add the nofollow attribute?
Many content management systems will automatically insert this when needed but it can be done manually as well.