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Organic Search
1: The natural, or unpaid, listings that appear on a SERP.
2: Organic search results, which are analyzed and ranked by algorithms, are designed to give users the most relevant result based on their query.
FAQ
Why is organic search important?
It’s important because it is targeted and it’s not influenced by advertising. If your website is able to answer the intent of the user, then it builds trust; and websites that are trusted generally rank higher.
How do you increase organic search traffic?
SEO comes into play to increase organic search traffic. Keeping your website optimized and giving users fresh and relevant content will help.