PBN

Why are PBN's considered a spam tactic?

It’s considered a spam tactic because PBNs’ goal is for link building alone to manipulate search engine rankings.

How to identify PBNs?

There are clues to look for to identify PBN’s.

Are they all on the same IP?

Do the sites have a similar design, navigation, color scheme?

Are they owned by the same entity? Checking and finding that the information is hidden should be a red flag.

Do you notice duplicate content?

These are some of the questions to ask to identify PBNs.