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Persona
Also known as: Buyer Persona, Marketing Persona1: A fictionalized representation of an ideal website visitor or customer – their demographics, behavior, needs, motivations, and goals – all based on actual data.
FAQ
Why do you need to create personas?
Personas can help create realistic representations of key audience segments. These personas can help marketers create strategies and be able to test them.
How do you create a good persona?
A persona is only as good as the data behind it. To create good personas, you must use real and accurate data from surveys and other sources.