Advertisement
PPC (Pay Per Click)
Also known as: PPC1: A type of advertising where advertisers are charged a certain amount (usually determined by bid, relevance, account history, and competition) every time a user clicks on the ad.
FAQ
What are the types of PPC?
Here are some types of PPC:
- Search Targeting
- Dynamic Search Ads
- Display Targeting
- Remarketing
- Google Shopping
What is the purpose of PPC
It’s an online advertising format. Advertisers use PPC to direct visits to a site using ads rather than “earn” those visits organically.