Advertisement
Reputation Management
Also known as: Online Reputation Management, Public Relations1: The practice of crafting a positive online perception of a brand or person by minimizing the visibility of negative mentions; in search results and on social media.
FAQ
Why is reputation management important?
This is a way for brands and personalities to control their narratives online.
Making sure what reflects online in the SERPS reflects a positive picture of you means actively monitoring and taking steps to highlight positive reviews and manage and respond appropriately to negative ones.
What is Reputation Management in SEO?
Reputation management for SEO focuses on influencing online information about the personality or brand in a positive light. This includes managing the type of content that is shared and put out online, as well as managing negative comments or feedback.