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Search Engine Marketing (SEM)
1: An umbrella term for increasing a website’s visibility in search engine results pages, encompassing both paid and organic activities.
FAQ
What is the relationship between SEO and SEM?
At times, SEO is used as an all-encompassing term that includes SEM, SEO generally deals with organic strategy while SEM focuses strictly on paid advertising and paid strategy.
What are SEM tools?
These are tools that Search Engine Marketers use to optimize and manage all things related to paid search.