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Share of Voice
1: The number of impressions a brand receives in the SERPs for search terms when compared to the total impressions that the brand’s competitors receive for those same search terms.
FAQ
Why is Share of Voice important for SEO?
Share of voice shows the sites that rank for given sets of keywords or topics in organic search.
This information is useful in knowing how existing link building, content creation and other strategies are faring against the competition.
Why should you measure Share of Voice for organic search?
Measuring share of voice for organic search gives valuable competitor analysis data using keywords and average clickthrough rates.