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Sitewide Links
A link that appears on every page of a website, typically in a sidebar or footer of blogs or websites that use templates.
FAQ
How can sitewide links be bad for SEO?
Sitewide links can be bad when they are placed purely for SEO and not for the benefit of the user.
There are natural sitewide links though that are acceptable but Google pays little attention to.
How to prevent penalties from sitewide links?
There are two things to do to prevent penalties with sitewide links. The first is to choose the anchor text wisely – use company or product names or others but steer clear of keywords as anchor text.
Second, always make sure of the relevancy of the link to the site.