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Universal Search
Also known as: Blended Search1: When search engines pull data from multiple specialty databases to display on the same SERP.
FAQ
How do I appear in universal search?
Since results for universal search involve different verticals, appearing in universal search means optimizing images, videos, local search, social media and other rich content.
Who pioneered blended search?
Google was the first search engine to show blended search results, and still continues to lead in terms of universal or blended search.