Advertisement
URL Parameter
Also known as: Query String1: The values added to a URL in order to track where traffic comes from.
FAQ
How do I identify the parameters in URL?
Parameters are the portion of a URL that follows a question mark. They are comprised of a key and a value pair, separated by an equal sign.
Here’s an example of a URL parameter (bolded):
https://www.searchenginejournal.com/example-article-url/999999/?utm_source=share-back-traffic&utm_medium=desktop-share-button&utm_campaign=twitter
How many URL Parameters can I add to a web page?
It’s possible to add multiple parameters to a single page. This can be done by using an ampersand.