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User-Generated Content (UGC)
1: Any form of content – videos, blog posts, comments, reviews, etc. – that is created by users or customers.
FAQ
Why is user-generated content important?
A benefit of user-generated content is that it serves as social proof, reflecting authority.
How can you leverage user-generated content?
Using user-generated content can help boost conversions. You can do this by adding ratings and reviews, asking customers questions for them to answer, and showcasing your audience’s social media posts on your products or services, just to name a few.