Website Navigation
Also known as: Internal Links (or Internal Linking), Site Architecture, internal link architectureIt is how a website connects its webpages to help visitors move from one webpage to another on that site.
There are two important types/forms of website navigation.
- Primary navigation links to the most important sections or pages of a website. These are prominently placed for easy access.
- Secondary navigation links to pages and content that must be easily accessible to visitors as well, but are of less importance.
In-content links is another form of navigation that helps by giving visitors easier access to other related pages within the same website.
FAQ
Why is website navigation important for SEO?
Good website navigation is important for SEO as well as users because it makes it easy for users to search for what they want.
It also allows search engines to crawl the website.
What are the forms of website navigation?
Website navigation comes in other forms, including:
Footer Navigation
Typically this includes links to pages that contain important informational resources about a brand or business.
These pages usually aren’t important for ranking purposes.
For example, SEJ’s footer navigation links to our About Us page, privacy policy, and our various social profiles.
Related Links
This area usually appears in the right rail or beneath content.
It might be called “Most Popular,” “Most Read,” or “Trending Now.”
Breadcrumb Navigation
This type is less popular than it once was.
Essentially, each webpage shows a “trail” to help quickly tell visitors where they are on your site.
For example: Home > SEO > Link Building > What Is Website Navigation?