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Webspam
Also known as: Black Hat SEO, Spam, Spamdexing, Search SpamAny method that exists solely to deceive or manipulate search engine algorithms and/or users.
Through the years, Google has become better at identifying and taking down websites that use webspam and other black hat tactics through algorithm updates.
The Penguin algorithm update, specifically, was Google’s action to these tactics of manipulating search results and rankings.
FAQ
How does webspam affect users and search engines?
Since webspam exists to deceive and manipulate ranking results, its effects can be an annoyance and inconvenience to users, but also very disruptive to search engines.
How does webspam affect SEO?
The goal of webspam is to deceive or manipulate search engine algorithms and users, ranking results for websites are affected.