Social Media
Learn the latest news and trends on the most popular social networks and how to reach and engage your audience with social media marketing best practices.
YouTube Changes Shorts View Counts, No Change To Monetization
YouTube’s updated Shorts view count now captures every play, but this change won’t affect earnings or monetization eligibility.
TikTok Ban Support Down As Trump’s Plans Face Hurdles
Support for TikTok ban drops as Democrats warn Trump’s executive actions won’t protect platform from April shutdown.
LinkedIn Integrates Calendly Scheduling Into Profile Buttons
LinkedIn partners with Calendly, enabling Premium users to schedule meetings directly through profile buttons.
10 New YouTube Marketing Strategies With Fresh Examples For 2025
What worked on YouTube last year may be outdated now. Explore fresh tips and examples to help keep your video content relevant.
12 Of The Most Engaged Brands On Instagram
Learn how successful brands on Instagram engage their audience and drive loyalty and conversions through creative content.
LinkedIn Lists Top 15 In-Demand Skills, Makes Related Courses Free
New LinkedIn report lists top 15 in-demand skills across all industries. Company makes related courses free for a month.
Social Commerce: How Marketers Can Drive Sales Through Emerging Platforms
Drive revenue with social commerce. Find out how social media platforms have become an essential channel for marketers to engage and convert customers.
LinkedIn Study: AI Shortens B2B Sales Cycles By 1 Week
An Ipsos study commissioned by LinkedIn finds AI tools can cut sales cycles by a week, helping close deals faster.
YouTube’s Creator Liaison Shares Advice For Mid-Roll Ad Changes
YouTube’s Rene Ritchie advises creators on adapting to mid-roll ad changes, recommends combining automatic and manual placements.
The Top 3 YouTube Trends To Pay Attention To Right Now
Dive into three trends for YouTube that matter most for marketers and discover ways to leverage them for success.
YouTube SEO Study: Factors That Correlate With Top Rankings
YouTube SEO study finds common factors shared by top-ranked videos. Here’s what you need to know.
YouTube Details Changes Coming To Mid-Roll Ads On May 12
YouTube revamps mid-roll ads to target natural breaks, offering hybrid placement options that reduce viewer disruptions.
TikTok Drives $6 Billion in Mobile Purchases, Doubling Rivals
TikTok leads mobile spending with $6B in purchases as study shows 70% of platform shoppers convert after viewing content.
LinkedIn Rolls Out Email Metrics For Newsletter Publishers
LinkedIn now offers email analytics for newsletters, providing data on email sends and open rates.
Does Google Traffic Affect YouTube Recommendations? What To Know
YouTube clarifies how Google Search traffic impacts video recommendations, addressing creator concerns about external views and watch time.
Facebook Now Deletes Live Videos After 30 Days
Facebook now deletes live videos after 30 days, offering tools to download or transfer content before removal.
Beyond Vanity Metrics: How Brands Are Measuring Social Media Impact
Find out how to measure social media impact beyond surface-level indicators. Learn how to align with social media algorithms and adhere to privacy regulations.
LinkedIn Report: AI Overwhelms 72% Of B2B Marketers
LinkedIn study finds B2B marketers are overwhelmed with AI, though two-thirds are integrating it into their workflows.
YouTube Lets Channels Pay To Boost Shorts Videos
YouTube introduces the ability to promote Shorts videos, letting channels get short-form content in front of more viewers.
Google Rolls Out ‘Veo 2’ Video Generation For YouTube Shorts
YouTube upgrades Dream Screen with Google’s Veo 2 video generation model, enabling faster AI-generated backgrounds and standalone clips.
YouTube Viewing Shifts from Mobile to TV Screens in US
YouTube CEO announces TV screens surpass mobile in U.S. watch time, creating new ad opportunities for marketers.
YouTube Analytics Update: Device-Type Data In Audience Tab
YouTube updates Analytics with more prominent device data, helping you tailor content to shifting viewing habits.
LinkedIn Report Reveals 5 Key Trends Reshaping B2B Marketing
LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ROI-focused strategies.
LinkedIn Video Views Up 36%, New Tools & Courses Available
LinkedIn video viewership is up 36% YoY. The platform adds new tools and free training courses to boost video creation.
The Rise Of Authenticity: Why Genuine Connections Will Drive Social Media In 2025
Unmasking the authenticity crisis in social media: Explore the impact of fake content and misused AI on genuine connections.
How YouTube’s Recommendation System Works In 2025
YouTube reveals how AI, viewer satisfaction, context, and multilingual tools are reshaping its recommendation system for 2025.
LinkedIn Report Reveals Most In-Demand Marketing Skills
LinkedIn’s latest marketing jobs report highlights industry growth, key skills, and strategies for career success.
Short-Form Video Dominance: The Future Of Engagement In Social Media
Short-form videos are here to stay. Explore the opportunities for businesses on TikTok, Instagram Reels, and YouTube Shorts.
What Are The Alternatives For Users If TikTok Is Banned?
Explore the alternative options to TikTok amid recent legal battles. Discover alternative platforms like Instagram and YouTube.
TikTok Ban Sparks 5000% Surge In Alternative App Searches
Search data shows Americans are exploring TikTok alternatives and workarounds, but struggling to find satisfactory replacements.