Superpages.com today launched a compare merchant feature which allows users to compare up to eight business listings through a dynamic, customizable drag-and-drop tool.
The new feature compares :
- Business information
- Distance
- Hours of operation
- Payment methods
- Product and services
- Areas serviced
- Business opening date
- Languages available
- Certifications
- Specialties
- Additional business information
Not only is this useful to users of Superpages.com, but ideally the new feature will motivate merchants to give more data and information in their Superpages.com profiles as the inclusion of such information may set them apart from their competition and influence the purchasing or lead generation decision.
“We continue evolving to meet the needs of our users, and this new compare merchant feature does that when consumers are ready to select a business,” said Robyn Rose, vice president of marketing for Superpages.com. “In addition, with greater focus on relevancy, this encourages our advertisers to be sure their ads are rich in content and include the kind of information that will result in more valuable leads for them.”
In 2006, Superpages.com, the expert in local search, had more than 2.8 billion network searches and more than 18 million small-to-medium-sized business listings in the United States , 11 million of which feature enhanced content.
