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2023 Survey Review: State Of Marketing Data Standards In The AI Era

Watch on-demand and learn how to level up your data strategy and avoid potential pitfalls using marketing data trends from top advertisers.

2023 Survey Review: State Of Marketing Data Standards In The AI Era

Claravine and Advertiser Perceptions surveyed 140 marketers and agencies to better understand the impact of data standards on marketing data, and they’re ready to present their findings.

Want to learn how you can mitigate privacy risks and boost ROI through data standards?

Watch this on-demand webinar and learn how companies are addressing new privacy laws, taking advantage of AI, and organizing their data to better capture the campaign data they need, as well as how you can implement these findings in your campaigns.

In this webinar, you will:

  • Gain a better understanding of how your marketing data management compares to enterprise advertisers.
  • Get an overview of the current state of data standards and analytics, and how marketers are managing risk while improving the ROI of their programs.
  • Walk away with tactics and best practices that you can use to improve your marketing data now.

Chris Comstock, Chief Growth Officer at Claravine, will show you the marketing data trends of top advertisers and the potential pitfalls that come with poor data standards.

Learn the key ways to level up your data strategy to pinpoint campaign success.

View the slides below or check out the full webinar for all the details.

Join Us For Our Next Webinar!

Insights From 1,200 Consumers: How Reviews Drive Local SEO Success

Join us as we unveil, for the first time, insights from GatherUp’s November 2024 survey of over 1,200 Americans on their attitudes toward reviews and how these impact the buyer’s journey.

SEJ STAFF Heather Campbell Director of Marketing at Search Engine Journal

Heather has over 20 years of industry experience and is the Director of Marketing at Search Engine Journal. Having worked ...

2023 Survey Review: State Of Marketing Data Standards In The AI Era