Brands are seeing success driving quality pipeline and revenue growth. It’s all about building an intentional customer journey, aligning sales + marketing, plus measuring ROI.
Check out this executive panel on-demand, as we show you how we do it.
With Ryann Hogan, senior demand generation manager at CallRail, and our very own Heather Campbell and Jessica Cromwell, we chatted about driving demand, lead gen, revenue, and proper attribution.
This B2B leadership forum provided insights you can use in your strategy tomorrow, like:
- The importance of the customer journey, and the keys to matching content to your ideal personas.
- How to align marketing and sales efforts to guide leads through an effective journey to conversion.
- Methods to measure ROI and determine if your strategies are delivering results.
While the case study is SaaS, these strategies are for any brand.
Watch on-demand and be part of the conversation.
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AI-Organized SERPs & Overviews: How To Win Visibility In The New Landscape Of SEO
Join us for a session focused on AI Overviews and AI-organized SERPs, where we’ll be breaking down the newest developments. We’ll show you the biggest takeaways from STAT’s latest research, and demystify this evolving topic with practical advice that you can implement right away.