A localized marketing approach can unlock significant growth potential for your business – but it can also be highly competitive.
So, what will it take to raise the bar and outperform your competition? How can you avoid missed revenue opportunities and maximize your brand’s visibility?
On May 31, I moderated a webinar from SOCi’s Monica Ho, CMO, and Damian Rollinson, Director of Market Insights.
Ho & Rollinson presented the results of the Local Visibility Index (LVI) and uncovered how costly it is to fall short of the high standards required for localized marketing.
Here’s a summary of the webinar. To access the entire presentation, complete the form.
The Local Visibility Index: Results & Trends For 2023
Let’s dive into the 2023 findings, exploring the significant outcomes and patterns observed.
Screenshot by SOCi, May 2023Local Visibility Index Results & Trends
The average U.S. business:
- Is virtually invisible in 2 out of 3 local searches.
- Ignores 92% of customer questions posted to their Google profiles.
- Doesn’t respond to 54% of their consumer reviews, failing to address complaints and, worse, thank consumers for their feedback.
This invisibility costs your business $ 2.4B in the US retail industry alone.
[Explore the data] Instantly accesses the on-demand webinar →
Screenshot by SOCi, May 2023What The Trends Show
Brands show the most robust 2023 performance in search and the most significant opportunity in reputation.
- LVI leaders grow 2x faster in revenue than peers.
- Social is the most extensive growth area.
Search & Reputation Highlights
Businesses perform well when claiming and completing their profiles on both Google and Yelp.
Screenshot by SOCi, May 2023In addition, brands still struggle to utilize local business schema on their landing pages.
Social Highlights
Urge your consumers to follow your local store pages on Facebook.
Building local audiences on social media fosters loyalty and repeat business.
Screenshot by SOCi, May 2023Boost Search Visibility, Local Reputation & Social Reach
You must follow clear steps to boost search visibility, local reputation, and social reach.
How To Increase Search Visibility
- Increase 3-Pack presence through Google profile optimization.
- Claim and optimize all other key profiles on sites, like Yelp and Facebook.
- Create informative, properly coded local landing pages.
How To Boost Local Reputation
- Respond to as many reviews as possible, on all platforms.
- Respond promptly to all reviews, ideally within 24 to 48 hours.
- Use reviews as a source of consumer feedback to improve the operation.
How To Grow Localized Social
- Encourage page followers to build local audiences for every store or office location.
- Post at or above benchmark frequency each month to engage local audiences, utilizing photos and video.
- Create engaging, informative, and helpful content to keep audiences interested.
[Unlock significant growth potential for your business] Instantly accesses the on-demand webinar →
[Slides] Why US Brands Lose $2.4B A Year From Local Invisibility
Here’s the presentation:
Join Us For Our Next Webinar!
AI-Organized SERPs & Overviews: How To Win Visibility In The New Landscape Of SEO
Join us for a session focused on AI Overviews and AI-organized SERPs, where we’ll be breaking down the newest developments. We’ll show you the biggest takeaways from STAT’s latest research, and demystify this evolving topic with practical advice that you can implement right away.
Image Credits:
Featured Image: Paulo Bobita/Search Engine Journal
