Since its inception, the Vine application has grasped the attention of various people worldwide as this mobile application enables them to record six second videos that can be shared on different social networks like Twitter, Facebook and more. In just 6 months, this application has grown to 13 million users. Various eCommerce merchants see the value in Vine. Today, you will find various eCommerce businesses that are using Vine videos for their eCommerce business for different purposes.
Users of this app can easily shoot very short clips and edit those clips together, in order to create effective animation videos. Across the world, various businessmen understand that Vine videos that can help them to promote their products and services on the web. Here, you can find why eCommerce businesses are using vine videos for their eCommerce business.
Endorse New Products
Now, it becomes easily possible to promote your new product on the web through vine videos. You can market your new products among your customers and get huge response from them as vine videos are helpful to promote your products and services. You just need to create six-second video by which you can attract your customers towards your new product.
In this given vine video, you can see that Gap has introduced its new product line for special summer season. Through this vine video, the company is promoting its new clothing line and grabbing the attention of lots of people globally.
We’re in a summer daze! Aren’t you? https://t.co/m8Svt0DsEg
— Gap (@Gap) May 31, 2013
Attract Customers through showing Your Skills
Using Vine videos, you can also attract customers on your website and stay connected with them. Believe me, when I first heard about this application, I was asking myself how it would be possible for big brands to attract more customers through six seconds videos. There are various brands that are utilizing Vine videos efficiently to attract more and more customers on their website. Showing different products in context can boost conversions on your site.
Make sure to opt for creative clips that generate demand. Techno Gym does this by creating creative a six second vine video that contains 6 different exercises that fits the attention span of the social media user. In six seconds’ video, Techno Gym includes its 6 different exercises that are effective. This video can ignite various people to join their gym to get slim and trim body fat:
http://seenive.com/v/926315144496164864
Share How To Tips & Demos
One of the best things you can do through vine videos is share how to use tips and demos of your products, as it will help your customers get information about your products. On the web, you will find numerous companies that have started providing a series of videos that offer tips. Barcardi has shared how to videos with their customers that is a perfect for providing their customers information about their products. In this video, they are showing users how to prepare a perfect drink by adding different ingredients. This video gives their customers an insight into their various products that are obtainable and how to use them.
Take a Tour of Inside Your Business
Vine videos are also effective to use to take a tour of inside your business that you can show your customers. By providing a behind the scenes look of your business, employees, and working area to your customers, you can win their trust. Most people trust other people rather than brands. By using vine, you can put a human face on your business and win your customers’ trust. Marc Jacobs, the most popular fashion designer, shot a vine video of his employees sporting their personal clothing styles.
Offer a Contest
eCommerce retailers can also create content for their customers on Vine. By creating an exciting and creative contest for their customers, they can promote their business worldwide.
Urban Outfitters has teamed up with Converse to introduce a contest that offers a cross-country trip for the best vine that documents “a day in the life of your Converse sneakers.” Both the companies have invited their fans to submit a vine videos and tweet it using hashtag “”#yourchucks.”
Closing Thoughts
These six-second videos have proved to be just as effective as any commercial. Today, any eCommerce businessman can create creative vine videos of their products and business to attract more customers to their website. Make sure to create exceptional vine videos!
