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Insights From 1,200 Consumers: How Reviews Drive Local SEO Success

Wednesday, December 18 at 2 pm ET

In today’s digital-first world, consumers increasingly rely on reviews to guide their choices, making trust a key currency in local business success. Poor reputation is the number one cause of poor SEO and marketing performance, and we’ve got the tools to help.

Join us as we unveil, for the first time, insights from GatherUp’s November 2024 survey of over 1,200 Americans on their attitudes toward reviews and how these impact the buyer’s journey.

We’re exploring how agencies and SEO experts can drive consumer trust, with details on where consumers are looking for reviews, why certain platforms are preferred, and the importance of recency and personalization in building credibility.

Our experts will explore:

Understanding Consumer Trust: Learn what review traits—such as detail, authenticity, and responsiveness—consumers trust most and how these affect conversions.
Winning Across Review Platforms: Discover where consumers are consulting reviews and which channels are rising in influence.
Responding to Reviews with Impact: See how effective response strategies can turn a review from a complaint into a repeat customer opportunity.

With this analysis, you’ll gain actionable insights for empowering clients to leverage review behavior for a stronger, trust-driven local reputation strategy that fuels growth.

We’ll also discuss ethical considerations in review management, including the impact of AI responses, review gating, and spam, and share best practices for balancing automation with authenticity.

You won’t want to miss the exclusive reveal of this fresh data, with a LIVE Q&A with our presenters following the webinar!

Can’t make it that day? Save your seat and we’ll send you a recording after.

Speakers

Mel Attia

VP of Marketing, GatherUp

Alexia Platenburg

Sr. Product Marketing Manager, GatherUp

Host

Loren Baker

Founder, Search Engine Journal