Navigating SERP Complexity: How to Leverage Search Intent for SEO
Each year, ranking for a specific keyword can become an increasingly elusive feat. It’s not always clear which SERPs are right for your site, what kind of content will perform best when they are, or even which features and positions represent winnable real estate.
Join us live as we break down all of these complexities and reveal how to identify valuable opportunities in your space. We’ll show you how to tap into the searcher’s motivation behind each query (and how Google responds to it in kind).
You’ll hear insights into:
- How intent is nuanced, and many keywords can support multiple intents.
- Why the same keyword can have a different intent depending where it was searched from, and on what device.
- The differences of SERP features depending on intent, and how this impacts your content strategy.
With Tom Capper, we’ll dissect the intent motivating searchers’ keywords, and present insights from first-party research data to bolster your SEO strategies and increase your organic visibility.
Immediately following the session, Tom will be fielding all of your burning search intent questions in a live Q&A round-up that you won’t want to miss.
Can’t make it that day? Save your seat anyway, and we’ll send you a recording following the presentation!
Speakers
Tom Capper
Senior Search Scientist, STATHost
