WhitePages.com Quietly Building a Juggernaut
WhitePages.com announced a deal with SuperPages.com to feature WhitePages.com’s residential listings on its site. WhitePages.com already has similar deals with MSN, SMARTPages (SBC) and RealPages.com (BellSouth). The latter two will merge in the next several months into the single YellowPages.com online brand, which has a deal with WhitePages.com as well.
WhitePages.com is now a top-50 ad site according to comScore and has several online brands: WhitePages.ca, 411.com and PhoneNumber.com in addition to its flagship brand.
The company is rapidly building out a powerful ad network, with 1,300 partner sites and advertisers that include Victoria’s Secret, Allstate, State Farm and Vonage, according to MediaPost.
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Greg Sterling, Local Search and Convergence Columnist – Greg Sterling is managing editor of The Kelsey Group who also writes the Local Media Journal Blog.
Greg came to The Kelsey Group from ZDTV (now techtv), where he conceived and produced the Web site accompanying the first national television show dedicated to e-business and the Internet, “Working the Web.”; Before ZDTV, Greg was a founding editor and executive producer at AllBusiness.com and was an editor and project manager at Oracle Corp.’s education division.
