Why Should You Reshare Your Social Media Content

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For this week’s episode of Marketing Nerds, Laura Roeder, Founder of Edgar, joins me for a discussion on resharing your social media content to increase traffic and engagement.

We also discuss social media advertising and why careful retargeting is key.

A few topics we covered in this episode include:

• How Laura came up with the idea to create Edgar
• Why social media resharing is crucial to staying top of mind online
• How Laura often experimented with her own company’s social media strategy to determine results she could implement with clients
• Why social media advertising isn’t worth it if you’re not targeting audiences properly

To listen to Marketing Nerds with Laura Roeder and Kelsey  Jones:

• Download and listen to the full episode at the bottom of this post
• Subscribe via iTunes
• Sign up on IFTTT to receive an email whenever the Marketing Nerds podcast RSS feed has a new episode
• Listen on Stitcher

Think you have what it takes to be a Marketing Nerd? If so, message me on Twitter, or email me at kelsey [at] searchenginejournal.com.

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts!