Yahoo’s desktop search market share has been steadily growing in the months following the company’s deal with Firefox, which saw Yahoo become the browser’s new default search engine.
The latest data from comScore shows that this trend continued in the month of December — Yahoo has gained 1.6% search market share while Google’s share fell by 1.6%. Bing’s share of the search market remained the same.
Search Market Share Data At End Of Year 2014
At the end of December 2014 Google was still the leader of the desktop search market, with 65.4% market share. Bing was a distant second at 19.7% market share, and Yahoo was up to 11.8% market share following its recent gains. Google holds an even great share of the mobile search market, with 84% market share.
It’s not known for sure where Yahoo’s recent gains are coming from, but it’s very likely that the Firefox deal has something to do with it.
This is a notable win for Yahoo since it marks a reversal of fortunes of sorts. The search engine went through months of steady losses, now followed by months of steady gains. At Google’s expense no less. It will be interesting to see how long this trend continues.
